ATTENTION: If you have expertise stuck in your head and you have always wanted to write a book but never have, read this entire page.


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I. WHY IT'S STUCK
Why your expertise hasn't become a book yet, and why that's not your fault.
II. THE METHOD
The 4-phase engine that gets the book out of you in 30 days without you writing it.
III. WHAT IT BUILDS
What the finished book does for your authority, your clients, and your business.
I. WHY IT'S STUCK
Why your expertise hasn't become a book yet, and why that's not your fault.
II. THE METHOD
The 4-phase engine that gets the book out of you in 30 days without you writing it.
III. WHAT IT BUILDS
What the finished book does for your authority, your clients, and your business.
Dear friend,
If you've been meaning to write a book for years but you keep getting stuck, this letter is for you.
Maybe you don't know where to start. Maybe you don't think you're a good enough writer. Maybe you don't have the time. Maybe you tried once, did 3 chapters, and the document is still sitting on your desktop, unfinished.
I want to tell you something that took me 20 years and 10 books to understand: the reason your book isn't written has nothing to do with whether you're a writer. It has to do with the fact that nobody ever gave you a system for getting what's in your brain onto the page without sitting down to write it.
That's the system I'm putting in your hands today.
The same method behind 100+ books across every industry you can name, where the author never wrote a single sentence. They talked. The method did the rest.
It works for one specific person. The person who's genuinely good at what they do, who's sitting on knowledge or a business that should be bringing in far more clients than it does, and who's tired of being invisible to the people who should be paying them. If that's you, keep reading.
You already know you should have a book. You've known it for years.
You've watched people with half your experience publish one and suddenly get treated like the authority. You've sat in audiences listening to someone less qualified than you, holding their book, getting the stage you should have had.
And every time, the same thought: I could write a better book than that in my sleep.
But you haven't. And here's why, and it's not the reason you think.
It's not discipline. It's not talent. It's not time. It's that writing a book the normal way, sitting at a blank page trying to turn years of hard-won expertise into chapters, is the single worst way to do it.
Your knowledge doesn't live in your head as prose. It lives as stories, answers, opinions, and things you say out loud when a client asks you a question. The blank page can't reach any of that. So you stall, every time.
The fix isn't to write harder. The fix is to stop writing entirely, and start talking.
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I don’t need to sell this book to make money.
This is the exact blueprint I use across my portfolio companies every single day. And I wanted to make it so accessible that it feels like stealing.
I want to put Information Publishing Secrets into as many hands as possible... because this is the book I wish someone had given me when I first started publishing and selling information back in 2006.
From packaging and positioning to pricing, promotion, and publishing at scale, this book walks you through the exact process I’ve used to launch and oversee 1,000+ offers across multiple markets and languages.
It’s 20 years in the trenches, distilled into 332 pages you can mark up, model, and use.
I believe those who’ve succeeded in an industry have a responsibility to give back… not to impress people, but to raise the standard. And I’m in a fortunate position where I don’t rely on selling this knowledge to survive.
Because I run a portfolio of businesses (both inside and outside the information publishing space) I don’t depend on teaching people how to make money online.
And that’s exactly why I can be fully transparent and radically generous with what’s inside this book. This is the same system I use across my companies and investments: shared with you, step by step.
This also comes from my background as a professional athlete. I’ve seen far too many “overnight experts” start selling high-ticket masterminds and pretending to be veterans after just a few months online. That’s not how you build real credibility and it’s not how you create lasting results.
So inside the book, I show actual screenshots, archived sales pages, and hard proof going back to 2006, so you can see exactly how this has worked in real markets, for real businesses, over real time.
This book is my way of sharing what works… and helping good people win.
You can download the full digital version of Information Publishing Secrets right now for just $7.
Click below to get instant access… and peek behind the curtain to see how the top 1% of info marketers and publishers are building powerful businesses and freedom-based lifestyles they actually love.






Rachel is a dentist and had a new clinic. No email list, no personal brand, and less than 500 followers on LinkedIn.
Her book was produced in 8 weeks, and she didn't write a sentence. She talked through her expertise, and it got shaped into 180 pages engineered around one specific job: positioning her as the authority on a procedure nobody else in her city specialized in.
She launched on a Tuesday morning. By Wednesday, 27 hours later, a national conference organizer emailed her. They wanted her to keynote, and were prepared to pay $15,000.
She took the keynote. And at the event, she handed out 400 copies to attendees.
Over the months that followed, 14 of them became consulting and partnership clients at $12,000 each.
Same Rachel. Same expertise. The only variable was that she finally had the book that had been stuck in her head for years.
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Here's the part that changes everything. You will not write this book. You'll talk it into existence.
The method has 4 phases, and the whole thing takes about 10 to 15 hours of your time spread over 30 days.
Phase 1, Architecture. Before a single word, you decide the one job your book is built to do, the angle nobody else in your market has taken, the title, and the chapter structure. This is where 99% of books die, and it's a decision, not a writing task.
Phase 2, Extraction. You talk. Following a set of structured questions in roughly the right order, you say out loud everything you know, every story, framework, and insight, and the raw material of the book gets captured. You're not writing anything, you're answering the right questions.
Phase 3, Assembly. Those recordings become a structured, professionally edited manuscript that reads like the most useful book your reader has picked up in years. The cover, title, and interior design get finalized here.
Phase 4, Launch. The book goes live as a real, working asset in the world, with a funnel running behind it. This is where it stops being a file and starts being a machine.
You talk for a few hours, and you end up an author. That's the whole trade.
And here's why you can't keep waiting.
The feeds are flooding with AI-generated books from people who've never done the work. In a market drowning in that noise, a real book from someone who actually knows their craft is the one signal AI can't fake.
That window is wide open right now, and it's closing fast.
The experts who plant their flag with a real book in the next 24 months own the authority in their market for the next 5 years. The ones who keep waiting for someday stay invisible.
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My name is Matthias, and I've been selling online since 2003.
I built my first business in 2006 as a teenager and I sold my first book that same year and made my first real money online.
In 2018, I was the first CEO to be interviewed by Facebook at their European headquarters in Dublin for their "Inside Facebook" series based on the success I've had in building online businesses.


I've built, scaled, and sold over 20 companies.
And almost every meaningful business I've built has had a book at the center of it. As the engine.
I've spoken on over 100 stages in front of thousands of CEOs, founders, and operators. My businesses have been featured on television, on podcasts and in the media, and on stages across 3 continents… all thanks to books we've published and launched.

I've signed thousands of books in person at events. I've trained thousands of clients privately, and tens of thousands more through online programs, group coaching calls, and private intensives, starting with my first paid seminar in 2008 and continuing without a break since.


Since 2006, I've authored 10 books of my own (you can see the covers at the end of this section). And here's what a few of my books have done and still do for me:
My first book, written as an injured teenager about a topic I knew nothing about, generated close to 6 figures and became my first real online business.
"10 Steps to an Internet Business" (sold as a printed binder) built my first $1 million company and positioned me to sell out a $2,000 seminar at age 21, plus hundreds of copies of my digital and physical home study courses.
"Maximize" (written a few years later) sold under 1,000 copies and generated over $1,000,000 in agency revenue by putting my book directly into the hands of decision makers at billion-dollar brands.
"The 30 Golden Rules for Entrepreneurs" sold over 50,000 copies across 3 languages and built a membership business doing over $100,000 per month in recurring revenue, with more than 1,000 paying members.
"Unlimited Clients" sold over 50,000 copies in French and produced 8 figures in back-end coaching, masterminds, and licensing deals.
"Information Publishing Secrets" brings in consulting clients who pay between $60,000 and $120,000 per year, plus equity in their businesses.



On top of my own 10, my team has produced over 100 books for clients using the exact method I'm putting in your hands today across every industry you can imagine...
... including coaching, health, dentistry, financial services, leadership coaching, real estate, home services, enterprise software, healthcare, professional speaking, ecommerce, and more.
And as you're reading this page right now, I have multiple new books in production for my own businesses and brands.
Some for my own businesses, others for brands and companies I own equity in or sit on the board of as a strategic advisor. The method this book teaches isn't something I used once and moved on from. It's running every week, in my offices, on books that haven't launched yet.
Different industries. Different starting points. Same method. The one I'm putting in your hands for $5.
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I don’t need to sell this book to make money.
This is the exact blueprint I use across my portfolio companies every single day. And I wanted to make it so accessible that it feels like stealing.
I want to put Information Publishing Secrets into as many hands as possible... because this is the book I wish someone had given me when I first started publishing and selling information back in 2006.
From packaging and positioning to pricing, promotion, and publishing at scale, this book walks you through the exact process I’ve used to launch and oversee 1,000+ offers across multiple markets and languages.
It’s 20 years in the trenches, distilled into 332 pages you can mark up, model, and use.
I believe those who’ve succeeded in an industry have a responsibility to give back… not to impress people, but to raise the standard. And I’m in a fortunate position where I don’t rely on selling this knowledge to survive.
Because I run a portfolio of businesses (both inside and outside the information publishing space) I don’t depend on teaching people how to make money online.
And that’s exactly why I can be fully transparent and radically generous with what’s inside this book. This is the same system I use across my companies and investments: shared with you, step by step.
This also comes from my background as a professional athlete. I’ve seen far too many “overnight experts” start selling high-ticket masterminds and pretending to be veterans after just a few months online. That’s not how you build real credibility and it’s not how you create lasting results.
So inside the book, I show actual screenshots, archived sales pages, and hard proof going back to 2006, so you can see exactly how this has worked in real markets, for real businesses, over real time.
This book is my way of sharing what works… and helping good people win.
You can download the full digital version of Information Publishing Secrets right now for just $7.
Click below to get instant access… and peek behind the curtain to see how the top 1% of info marketers and publishers are building powerful businesses and freedom-based lifestyles they actually love.


That's the most common objection I hear. "I don't have a list". "I don't have a following". "I can't afford $10,000 a month on ads yet".
So how does the book actually produce clients?
Nicholas is an operations consultant. He's very good at what he does, but he's an introvert… and largely invisible.
When his book was finished, he ran zero ads. He built zero funnels… and he didn't put the book on Amazon for the first 6 weeks.
Here's what he did…
He printed 178 copies at $3.40 each.
Total cost: $605.
Then, he pulled up LinkedIn, identified 178 decision-makers at companies he wanted to work with, found their addresses, wrote a 3-sentence handwritten note to each…
… and mailed all 178 from his kitchen table over 2 afternoons.
Within 6 weeks, that resulted in 11 booked calls.
And 4 became clients.
His standard engagement was $4,600.
That's $18,400 in fees from a $605 print run.
A 30x return on a mailing he did from his kitchen table, with zero audience and zero ad spend.
The exact play is in Chapter 15 of the book you can grab on this page. And it's a godsend.
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Daniel, management consultant: stuck at $2,000 per engagement before the book. 6-month waiting list at $20,000 within 90 days of publishing. Same skills. One book.
Sarah, leadership coach: had a folder on her desktop called "Book Attempts" with 3 abandoned manuscripts. Finished her book in 8 weeks with our method. $380,000 in coaching revenue the following year, thanks to her book.
Maria, business coach: 3 months from going back to corporate. Crossed $420,000 in the 12 months following her book launch.
A financial advisor in a niche you've never heard of: $250,000 from just 800 readers.
A dog trainer: added $63,000 in 6 months by repositioning the same expertise for working parents using the angle framework in Chapter 9.
Gina, my wife, licensed OT and health coach: $91,000 in pre-sales and coaching in her first month after launch, in a near-saturated market.
And dozens of other success stories.
Different industries. Different starting points. Same machine. If you sell expertise for a living, this works for you.
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I want to be specific about what you're building here, because the word "book" carries baggage from a hundred bad examples and I don't want you confused about what kind of asset this is.
This is not a vanity project or a 100-page collection of LinkedIn posts repackaged into chapters. And we're not just chasing royalty income or hoping to get picked up by a "literary agent".
What I teach and reveal in this book is about building a specifically engineered commercial asset that does 6 things for your business, simultaneously, for years, while you sleep.
1. It positions you as the number 1 authority in your niche. Not one of several. THE one. The author of the book on the topic is not negotiated against, compared against, or shopped against. They're hired. Authority compresses the entire sales cycle into a different shape.
2. It gets you premium pricing without negotiation. The buyer who finishes your book before the sales call already accepts that you charge more than your competitors. The question on the call is not "can you justify your fee," it's "do you have capacity." My consulting fee starts at $60,000, because I'm an author. Our client Daniel went from $2,000 engagements to $20,000 engagements in 90 days using exactly this mechanism. Same Daniel, same skills, one book.
3. It pre-sells your services before the prospect ever talks to you. A reader who finishes your book has spent 4 to 8 hours inside your thinking. They've watched you handle objections they hadn't formed yet. They've measured your case studies against their own situation. The sales call is a 20-minute confirmation, not a 70-minute pitch.
4. It attracts clients 24 hours a day, 7 days a week, in your sleep, on vacation, and 5 years from now. The book is the first asset most experts ever own that doesn't behave like rented attention on a platform that can be taken away from them.
5. It opens doors that money cannot open. Speaking invitations from organizers who need real authority. Podcast bookings from producers who needed a guest with depth. Inbound partnership proposals from peers who recognized you as somebody worth being in a room with. A physical copy mailed to a potential strategic partner or billionaire that gets a response when nothing else would.
6. It compounds for years. Every copy of your book that exists is still working for you 12 months, 3 years, and 10 years from now. Nothing else in your business behaves this way.

Here's a quick overview of the strategic and tactical revelations I share inside the 21 chapters of this 226-page book...
The "Trojan Horse" book strategy that turns a $5 book into a client-getting machine that runs itself for years, and why almost every author writing a book today is doing the opposite of what actually works (page 1)
The brutal Amazon truth almost nobody teaching books will tell you. Why the average self-published book makes only a few hundred dollars in royalties over its entire lifetime, and what to do instead so your book produces real revenue from day 1 (page 71)
Why the next 24 months are the single most urgent and favorable window to launch a real book in your market in the last decade, and why every quarter you wait costs you compounding ground you can never recover (page 198)
The "no audience" paradox that explains why having zero followers and zero email list is actually a structural advantage over established experts with 100,000-person lists Page 6 (Chapter 6)
The cover, title, and subtitle test that decides whether your book gets opened at all, including the real story of how repackaging one of my own books from a title that worked for warm traffic to a title that worked for cold traffic overnight changed the entire commercial trajectory of the business behind it (Page 165)
Why your back-end pricing has to be designed before you write Chapter 1, the math that proves a high-ticket back-end attached to a low-ticket-buyer book starves, and how to architect both ends together so your book attracts the buyer you can actually afford to serve (Page 87)
The "Secret Weapon Page" mechanic behind my book that produced $300,000-per-engagement consulting clients, including the exact structure of the page, the email capture sequence that runs behind it, and the retargeting that compounds for months and years after the book is shipped (Page 175)
Why almost every "edited" book on Amazon is actually broken, the difference between cleanup and true assembly that explains why most self-published books fail commercially, and what to demand from whoever assembles your manuscript so your book actually pulls readers from page 1 to the end (Page 207)
The 7 specific outcomes a properly engineered book can produce for your business, and the diagnostic that tells you which one to engineer YOUR book around based on the current state of your business (page 47)
The exact Extraction Method I invented as a teenager that lets you produce a 200-page book without writing a single sentence yourself, broken into the 4 phases and the specific tools used in each (page 132)
Why a book sells your high-ticket offers BEFORE the prospect ever talks to you, and the specific structure that compressed Daniel's sales cycle from 6 weeks of negotiation to a 30-minute confirmation call at $20,000 per engagement (page 64)
The exact mailing playbook Nicholas used to turn 178 books into $18,400 in consulting fees from his kitchen table in 2 afternoons, including the note template and the LinkedIn lookup criteria (page 154)
Why writing your book yourself is almost always a mistake, the 4 better options ranked by speed, cost, and quality, and which option fits your specific situation (page 138)
The angle-finding framework that took a dog trainer in a saturated market and added $63,000 in 6 months by repositioning the same expertise for an audience nobody else was speaking to (page 102)
The "clients not copies" reframe that explains why books selling under 1,000 copies still produce 7-figure businesses, and why bestseller status alone produces almost nothing (page 219)

I don’t need to sell this book to make money.
This is the exact blueprint I use across my portfolio companies every single day. And I wanted to make it so accessible that it feels like stealing.
I want to put Information Publishing Secrets into as many hands as possible... because this is the book I wish someone had given me when I first started publishing and selling information back in 2006.
From packaging and positioning to pricing, promotion, and publishing at scale, this book walks you through the exact process I’ve used to launch and oversee 1,000+ offers across multiple markets and languages.
It’s 20 years in the trenches, distilled into 332 pages you can mark up, model, and use.
I believe those who’ve succeeded in an industry have a responsibility to give back… not to impress people, but to raise the standard. And I’m in a fortunate position where I don’t rely on selling this knowledge to survive.
Because I run a portfolio of businesses (both inside and outside the information publishing space) I don’t depend on teaching people how to make money online.
And that’s exactly why I can be fully transparent and radically generous with what’s inside this book. This is the same system I use across my companies and investments: shared with you, step by step.
This also comes from my background as a professional athlete. I’ve seen far too many “overnight experts” start selling high-ticket masterminds and pretending to be veterans after just a few months online. That’s not how you build real credibility and it’s not how you create lasting results.
So inside the book, I show actual screenshots, archived sales pages, and hard proof going back to 2006, so you can see exactly how this has worked in real markets, for real businesses, over real time.
This book is my way of sharing what works… and helping good people win.
You can download the full digital version of Information Publishing Secrets right now for just $7.
Click below to get instant access… and peek behind the curtain to see how the top 1% of info marketers and publishers are building powerful businesses and freedom-based lifestyles they actually love.




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First, the book itself: Brain To Book. 21 chapters, 200+ pages, instant PDF delivery (and the physical if you select it at checkout), in your inbox 2 minutes from now. Regular price $27. (Total value: $27.)
Second, because I want you to be able to actually execute on what you'll learn, I'm including 4 companion tools my team uses internally with clients. Each one is built to make the 30-day timeline real.
Bonus 1
Yours free
The Big Idea Generator
A 12-question worksheet that surfaces the angle nobody else in your market has framed your topic with. The single most important decision in the entire book project, and most authors get it wrong because they don't have a structured way to find it.
Bonus 2
Yours free
The 30-Day Launch Calendar
A day-by-day execution plan showing you exactly what to do each day for the next 30 days to go from "I have an idea" to "my book is launched." Daily time commitment, daily deliverable, daily template.
Bonus 3
Yours free
The Book Funnel Calculator
A spreadsheet where you plug in your ad cost, your book price, your bump, and your back-end price, and it tells you exactly what your funnel produces per buyer. Stops the guessing.
Bonus 4
Yours free
The Authority Audit
A 1-page diagnostic that scores your current positioning against the 7 outcomes a book can produce, and tells you which one to engineer your book around.
And the biggest one, the one worth more than everything else in the stack combined:
Bonus 5
Yours free with the book today
A Seat At My Live Book Architecture Workshop
I personally host a LIVE closed-door online workshop where I teach the full 4-phase method from the book in real time. I walk you through all 4 phases (Architecture, Extraction, Assembly, and Launch), and how they fit together to take you from a blank page to a launched book that produces clients. This is where the method comes alive, applied to real situations in the room.
On the workshop, I walk you through the same frameworks I use with our paying clients. I also share material that didn't make it into the book: client breakdowns with covers, structures, and revenue numbers, behind-the-scenes tactical decisions I don't want sitting on a public PDF, and the plays I'm actively running in my own businesses right now.
The workshop includes a full LIVE question and answer block, with me personally.
Most experts who try this alone get stuck for weeks, and many never launch at all. The workshop gives you the frameworks, the examples, the live coaching, and the clarity to move through the entire method without getting stuck.
When you order the book today, you'll receive an invitation to reserve your seat in the next session. The workshop runs virtually. Replays included.
Total stack value: $672 - Your price today: $5
Instant PDF delivery (and physical version if you select the paperback at checkout), and all 4 implementation tools delivered the moment you complete checkout.
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Here's how it works.
You grab the book, you read it, you use the bonuses. You apply what's inside to your business.
If at any point in the next 30 days you don't believe this is the most useful $5 you've spent on your business in the last 12 months, you email my team and we refund every cent.
You don't have to send the book back. You don't have to send the bonuses back. You don't have to justify your decision to anyone.
We just refund you. You keep the book. You keep the bonuses. And we part as friends.
I'd have to be crazy to make an offer like this if I wasn't completely sure of what's in the book.
The risk is on me. The decision is on you.
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It's a fair question. The book has the full material in it.
It teaches a method that's produced 6, 7, and 8-figure outcomes across my books and the 100+ client books my team has built.
Most authors charging $27 to $47 for a book have less practical content in their books than what's in this one. I know, because I ran 5 competitor books and mine side by side through both Claude and ChatGPT, asking which had more actionable content. Both said this one.
So why $5?
Well, 3 specific reasons.
Reason 1: This book has been sitting in my own brain for a while and I felt it was time to share it with the world. Truth is, I've been reluctant to release it because what's inside has produced 8-figure outcomes in additional revenue for the businesses I'm involved in, and the instinct when something works at that scale is to protect it. But I've reached a point in my life and career where I'd rather share what I know than hoard it, because I've seen the method have a massive impact on my friends I've taught this to… and the 100+ clients we've helped and launched books for and who went from invisible to authority.
Reason 2: I'd rather have 10,000 readers at $5 than 500 readers at $50. The book changes the trajectory of the businesses of the people who read it, and I want to maximize the number of people who experience that, not the dollars I extract from each one.
Reason 3: Some readers will finish the book and want help executing what they've learned. A percentage of those readers will reach out to my team. I'm telling you that out loud because the integrity of the book depends on me saying it instead of pretending it isn't true. The book stands on its own. If you never speak to me or my team again after you read it, you'll know what to do on your own.
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You know this is no-brainer. From here, there are 3 things that can happen.
1. You click the button below, you order the book, you receive it in your inbox in 60 seconds. You read it this weekend, and by Monday you have a clear plan to launch your own client-getting book that works for you 24/7 in the next 30 to 90 days. This is the option that opens new doors in your business.
2. You decide you can do this on your own using what you already know about books and marketing. You close this tab. You go back to whatever you were doing before. Maybe at some point in the next 12 months, you'll start writing the book yourself. Maybe you'll finish it. But the numbers show that most people who try this way don't ever finish their book and never launch it. But some do, and if you're one of them, I wish you well.
3. You close this tab and what you just read softens over the next few weeks until it becomes another thing you read once and forgot. Your inbox stays the inbox you have today. Your pricing stays where it is. Your visibility stays where it is. The keynote that should have gone to you goes to somebody else who had a book when the call came. A year from now you're roughly where you are today, and the window that's open right now narrowed without you stepping through it.
The book is $5. The decision is yours.
To your success,
Matthias Mazur
Author, Brain To Book
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You're getting my brand-new 226-page book that walks you through the exact 4-phase method behind 10 of my own books that have produced 8 figures in revenue for my businesses… and 100+ books my team has produced for clients across 60+ industries.
Plus 4 implementation tools worth $148.
Plus a free seat at my LIVE Book Architecture Workshop, where I teach the full 4-phase method in real time, share material I deliberately left out of the book, and do LIVE Q&A. ($497 value)
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